Proven Broadband Marketing Support for BEAD and Everyday
MEETING Broadband's Marketing NEEDS and BEAD requirements
Whether you’re applying to be a BEAD subgrantee or simply need help driving broadband uptake, you may be finding it difficult to find broadband marketing professionals who know what they are doing!
Turn to Broadband Marketers and our proven track record creating strategies, messaging, and tactics that drive adoption. Just as importantly, we’re adept at driving use/utilization to derive the economic benefits that actual use/utilization will bring your community.
Focus on the “why” and benefits of better broadband and see take rates increase and innovation skyrocket.
And while you are at it, stay BEAD Compliant!
ENSURE SUCCESS...
ACHIEVE SUBGRANTEE APPROVAL & TAKE RATE!
Contact Broadband Marketers today for a complimentary 30-minute briefing on
what you need to include in your BEAD Application.
Leverage Broadband Marketers'
BEAD COMPLIANT MARKETING PLANS FOR THE WIN!
An outreach/marketing component is included in BEAD on page 68 of the BEAD NOFO. Here it states that there must be marketing included in your (sub-grantee) request for BEAD funds. In other words, no marketing, no BEAD funds.
Eligible Entities shall require subgrantees to carry out public awareness campaigns in their service areas that are designed to highlight the value and benefits of broadband service in order to increase the adoption of broadband service by consumers… awareness campaigns must be conducted in an equitable and nondiscriminatory manner. Subgrantees must utilize a variety of communications media (e.g., online, print, radio)…
Recently Louisiana released its pre-qualification requirements that include a marketing plan in its ‘ISP Required Documents List.’
Provide a high-level budget overview of marketing plans upon project completion.
Detail your marketing plans and budget to educate potential and current consumers of low cost plans and federal subsidies for low-income households. Detail your multi-media methods such as online, print, radio, et al. Include equitable considerations (i.e., communicating with consumers who may not speak English).
All states and territories are required to include a BEAD marketing requirement in their BEAD application process. The BEAD outreach component requires more than a plan centered on cost & speed (commodities) and should focus on BENEFITS. We can help!
What Does BEAD Compliance look like?
You’re sure to find that basic BEAD subgrantee applications will require an outreach or marketing plan.
Our team can develop a basic plan for you to stay in compliance and stay in the running for winning grants. These plans will include:
- Business Objectives
- Supporting Marketing Goals
- Basic Messaging
- Specific and possible marketing tactics
Reach out to our team for a basic, BEAD compliant, marketing plan during the application phase and come back to our team to flesh out and implement the plan during build and launch.
Why Choose US
Proven Track Record
Our marketing approach is unique and endorsed by both marketing principles and industry leaders.
Low Maintenance
You've got a lot on your plate with BEAD, rely on our team to take the marketing reins, meet BEAD requirements, and position your brand for success.
HIGH Value
Measurable results from a team of marketing professionals that understands how to best position your services for market uptake.
READY TO WORK WITH THE BROADBAND MARKETERS TEAM?
We would love to hear from you about how we can help you drive take rates with benefits-centric broadband marketing.
Reach out and we will get right back to you.
READY TO WORK WITH THE BROADBAND MARKETERS TEAM?
We would love to hear from you about how we can help you drive take rates with benefits-centric broadband marketing.
Reach out and we will get right back to you.