BEAD Marketing Requirements
BEAD Marketing requirements
You’ve got a lot to worry with your BEAD grant application, so the last thing you can (or want to) focus on is the marketing component. You need to be compliant to win BEAD broadband funding.
Like it or not, an outreach/marketing component is included in BEAD. Specifically, on page 68 of the BEAD NOFO, it’s clearly stated that there must be marketing included in your (sub-grantee) request for BEAD funds.
Eligible Entities shall require subgrantees to carry out public awareness campaigns in their service areas that are designed to highlight the value and benefits of broadband service in order to increase the adoption of broadband service by consumers… awareness campaigns must be conducted in an equitable and nondiscriminatory manner. Subgrantees must utilize a variety of communications media (e.g., online, print, radio)…
Recently Louisiana released its pre-qualification requirements that include a marketing plan in its ‘ISP Required Documents List.’
Provide a high-level budget overview of marketing plans upon project completion.
Detail your marketing plans and budget to educate potential and current consumers of low cost plans and federal subsidies for low-income households. Detail your multi-media methods such as online, print, radio, et al. Include equitable considerations (i.e., communicating with consumers who may not speak English).
All states and territories are expected to do the same in the coming days, weeks, and months as BEAD Volume 2s are approved.
The BEAD outreach component requires more than a plan centered on cost & speed (commodities) and should focus on BENEFITS. We can help!
Why Choose US
Proven Track Record
Our marketing approach is unique and endorsed by both marketing principles and industry leaders.
Low Maintenance
You've got a lot on your plate with BEAD, rely on our team to take the marketing reins, meet BEAD requirements, and position your brand for success.
HIGH Value
Measurable results from a team of marketing professionals that understands how to best position your services for market uptake.
Compliance
You’re sure to find that basic BEAD subgrantee applications will require an outreach or marketing plan.
Our team can develop a basic plan for you to stay in compliance and stay in the running for winning grants. These plans will include:
- Business Objectives
- Supporting Marketing Goals
- Basic Messaging
- Specific and possible marketing tactics
Reach out to our team for a basic, BEAD compliant, marketing plan during the application phase and come back to our team to flesh out and implement the plan during build and launch.
READY TO WORK WITH THE BROADBAND MARKETERS TEAM?
We would love to hear from you about how we can help you drive take rates with benefits-centric broadband marketing.
Reach out and we will get right back to you.
READY TO WORK WITH THE BROADBAND MARKETERS TEAM?
We would love to hear from you about how we can help you drive take rates with benefits-centric broadband marketing.
Reach out and we will get right back to you.