During U2’s residency to open the Sphere in Las Vegas, I took 3 separate trips to see 7 separate shows at this amazing venue. Closing night brought my lifetime total to 47 U2 shows. It’s a lot – but U2 has given me so much in my life including being the first topic my now …
The Broadband, Equity, Access & Deployment Program (BEAD) is part of President Biden’s infrastructure investment in the US. Specifically, $42.5 billion is being invested in better broadband for US citizens who are unserved or underserved with broadband service in the United States. provides federal funding to make grants to Eligible Entities for broadband planning, deployment, …
BEAD Marketing is Actually Required… So Do it RIGHT! Read More »
Welcome to Broadband Marketers – and welcome to a new way to market internet service. New for broadband service that is, not new and fully in line with basic marketing theories. If you’ve ever taken a Marketing 101 class, you would have learned that people buy benefits, not features. “A thousand songs in your pocket” versus technical …