Welcome to Broadband Marketers – and welcome to a new way to market internet service. New for broadband service that is, not new and fully in line with basic marketing theories.

If you’ve ever taken a Marketing 101 class, you would have learned that people buy benefits, not features. “A thousand songs in your pocket” versus technical specifications of a 5 gigabit MP3 storage device. How can you improve my life with your product?

And while many in the broadband world, including broadband marketing professionals, believe that broadband is a utility, or a human right… this stance is misaligned with how consumers view a broadband purchase – as a technology decision.

While “faster” and “cheaper” are the linchpins of broadband marketing in 2024, few are explaining why faster is better. How will faster internet service change my life?

Well, the Broadband Marketers specialize in making better internet service meaningful to consumers by telling stories of how lives can be enhanced and improved.

We’re different, but we’re not breaking new marketing ground. We’re simply applying principles to an industry that’s forgotten that broadband service is a “technology buy” for most and there’s still a need for stories that influence behavior and choice.

With BEAD Marketing projects on the horizon we hope that you trust our broadband marketing professionals, proven at driving awareness and take rates, will be your choice for BEAD marketing assistance.